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How to collaborate with influencers to create content
Creating content is not expensive if you listen to your customers and build relationship with those who matter to your brand and business sustainability. To create content, you don’t need a lot of...
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What Facebook ‘Likes’ brands ‘Dislike’
Businesses have been deploying social media as part of their marketing mix over the past few years and spent millions, if not billions of dollars on social media advertising and acquiring more...
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Innovation culture is formed by personal values
Innovation may lead brands in their respective industry but culture defines success and sustainability of brands within their markets. In this day and age culture and innovation are technically...
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Finding Twitter Chats Made Simple
Not so long ago brands were reluctant in investing in social media and taking the medium seriously; even some called it “chatter”. Social Media undoubtedly has changed and still is changing...
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Where journalists find their news stories
Publications and journalists have always sent emails to brand owners and PR agencies for sourcing their news stories (known as media requests); but this has greatly changed, thanks to social media....
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The future of advertising is social
Advertising has always been a lucrative business and it will be the case for decades to come. Advertising is so powerful that can even change behaviour on sociological and psychological levels; but it...
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Europe is ruling what search engines should show the public
Saying and publishing untrue statements about someone or an organisation has always been immoral and in many cases in many countries, illegal. People now have the right to be “forgotten” by search...
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How to do social selling through storytelling
People tend to remember and relate to stories more than numbers and stats. It is in human nature to relate to stories (words and visuals) better than numbers. Even if we look back at our childhood, it...
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Ehsan Khodarahmi launched SMXShow; a digital storytelling TV
It was late November 2012 when founders of SMXChat, Ehsan and Mark started planning for a weekly chat that could bring all subject matter experts from around the world under one roof to: exchange...
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How a brand can make social media a meaningless buzzword
Social media is increasingly becoming meaningless as a buzzword used by many business and organisations. Social media cannot do magic for businesses if they fail to fulfil their customers’...
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